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SERACH ENGINE MARKETING
In this project, I focused on Search Engine Marketing (SEM) through Google Ads campaigns to drive targeted traffic and maximize sales. I strategically set up and optimized campaigns, targeting relevant keywords, adjusting bids, and refining ad copy to ensure high relevance and performance. I also conducted A/B testing to identify the best-performing ads and landing pages, further improving conversion rates.
As a result of these efforts, the campaigns achieved a remarkable 14% conversion rate, leading to a 1400% Return on Ad Spend (ROAS). This outstanding performance highlights the effectiveness of the Google Ads strategy in driving high-quality traffic and generating a significant return on investment.