DIGITAL MARKETING

This project involved the creation and digital marketing of a health-related website offering a variety of health products. My role focused on the development and execution of a comprehensive digital marketing strategy to increase visibility, drive traffic, and enhance the online presence of the website.

Key responsibilities included:

Search Engine Optimization (SEO): Implementing on-page and off-page SEO strategies to improve the website’s search engine ranking, enhance organic traffic, and ensure a better user experience. This included keyword research, content optimization, and backlink building.

Search Engine Marketing (SEM): Managing paid search campaigns using Google Ads to target potential customers. This included setting up and optimizing ad campaigns, managing budgets, and analyzing performance to achieve the highest return on investment.

Social Media Marketing (SMM): Developing and executing social media campaigns across platforms like Facebook, and Instagram to increase brand awareness, engage with the audience, and drive traffic to the website. Content creation, paid ads, and influencer collaboration were essential components of this strategy.

Result

When I initially started working on the project, the sales figures were under 100 thousand. However, through the implementation of a targeted digital marketing strategy focusing on SEO, SEM, and SMM, the sales steadily grew over time. By the end of the campaign, the sales reached an impressive milestone of over 11 million. This significant increase in revenue demonstrates the effectiveness of the strategies and the impact of consistent optimization and engagement across digital platforms.